From Ringside to Retail: Blaydon Wrestling Fan Turns Passion into Merch

Creative entrepreneur Wayne Denison has transformed a lifelong passion for wrestling and design into a growing international business with Unforgettable Vision, a creative graphics and merchandise brand working with talent across the UK, Europe and North America.

Unforgettable Vision provides professional graphic design services and merchandise production for entertainers, independent performers, sports teams, wrestlers, actors and podcasters. From personalised apparel and promotional artwork to full merchandise ranges, the business helps clients build their identity and connect with fans worldwide.

“I’ve always been a huge wrestling fan,” Wayne said. “But I’ve also always been creative. One day I decided to test the waters and started making designs for people for free just to see what would happen. People liked my work, and that’s when I realised, I had a real skill that I’d taught myself.”

Unlike many designers, Wayne never formally studied graphic design. Instead, he developed his craft independently through experimentation and dedication. What began as a hobby quickly grew into a professional career.

“I never went to college for it, no one taught me,” he explained. “I just learned by doing. Eventually I thought it was time to chase this properly and see where it could go.”

Breaking into the wrestling industry might seem difficult, but Wayne built his reputation organically through persistence and creativity.

“The UK wrestling scene isn’t as big as the American scene,” he said. “I started searching social media for wrestlers who were trying to break into the business. I would create designs for them and send them over. If they liked it, we’d work together. One person would introduce me to another, and the network just kept growing.”

Over time, Unforgettable Vision has collaborated with several well-known wrestling personalities. Among them is rising WWE star Solo Sikoa, son of WWE Hall of Famer Rikishi, whom Wayne worked with earlier in his career.

Wayne has also had a design shared by global superstar John Cena, a moment he describes as a breakthrough in gaining wider recognition.

“It was incredible seeing something I created used by someone at that level,” he said. “It gave me the confidence that I was heading in the right direction.”

One of his longest professional relationships is with wrestler August Artois, who has worked with Wayne for more than six years and remains a prominent feature on the Unforgettable Vision website.

Today, Unforgettable Vision works with clients across the UK, the United States, Mexico, Canada and Europe, including Germany and Spain. While Wayne runs the business primarily from home, the role increasingly involves travel.

“I work from home most of the time, but when clients come over from America, we’ll travel around the UK together to events and wrestling shows,” he said. “I’ve been all over England, Scotland and Wales with them.”

While wrestling helped launch the business, Unforgettable Vision now offers services far beyond the sport. Wayne designs custom clothing, personalised merchandise, mugs, branding artwork and promotional graphics for individuals and organisations across many industries.

“It’s grown much bigger than wrestling,” he said. “If someone wants personalised merchandise or help building their brand visually, I can design it.”

Wayne credits his early love of art for sparking the path that eventually led to Unforgettable Vision.

“I remember my artwork being put up on the wall at school,” he said. “Art was always something I loved. But like many people, life takes you down different paths and I didn’t really pursue it seriously for years.”

Now 33, Wayne launched the business around five years ago and wishes he had started sooner.

“But everything happens at the right time,” he added. “Designing is just part of who I am.”

Wayne hopes to expand Unforgettable Vision even further by continuing to work internationally and collaborating with performers across entertainment industries.

“There are plenty of designers out there, but I’ve created a structure that’s quite unique in Europe,” he said. “It’s about connecting talent with professional branding and merchandise that helps them grow.” You can find all of Wayne's work at the Unforgettable Vision website. This article was presented by Highlights PR Keith Newman - Amazing guy and very good at what he does. You can find the official articles in the below links: https://www.businessnewsnortheast.co.uk/from-ringside-to-retail-blaydon-wrestling-fan-turns-passion-into-merch https://bdaily.co.uk/articles/2026/04/13/from-ringside-passion-to-global-brand https://neconnected.co.uk/from-ringside-to-retail-blaydon-wrestling-fan-turns-passion-into-merch/ https://highlightspr.co.uk/from-fan-to-business-for-blaydon-wrestling-designer/

CYN, Control Your Narrative (2022) A new promotion opened up in town as at the time, former WWE Superstars Braun Strowman and EC3 hosted their own mini promotion named CYN, Control Your Narrative.

Wayne had become a main designer of their promotion until it parted ways where Braun Strowman made his return home to WWE while EC3 had gone on to do other things and join the NWA.

Wayne and EC3 still continued to do some work from time to time.

Hardcore Icon, New Jack (2021) From 2021 a heartbreaking story that was created during the process of working with New Jack the hardcore icon from ECW.

Wayne created New Jack many designs and products to help boost productivity and promotion for New Jack in the UK, but on the day of our video call that was scheduled had come to an end as the news that he had past away on the night before.

All of Wayne's Designs and products from the likes of T-Shirts and Wall Posters where kindly sent out to his family on this hard time.

Sefa Fatu (Solo Sikoa) / Rikishi (2019 - 2021) From around 2019 to 2021 Sefa Fatu, now known as Solo Sikoa was one of the first wrestlers Wayne made a break through with in the independent scene inside of Las Vegas, creating several promotion pictures for his shows and being one of the last creators before his move to WWE NXT.

While in the process of making for Sefa Fatu this also opened up to request and work for wrestling legend Rikishi, the father of Sefa Fatu.

Doing some work for Sefa Fatu and legend Rikishi, this also opened up to other requests and opportunities like The Godfather and a tribute to Umaga and Yoko.

I Can See You! John Cena (2020) You can't see him but Wayne could when he decided to follow and make a impact on the business and career of the Unforgettable Vision. John Cena took the matter into his has and blew the team with joy as he followed the Wrestling Universe / Unforgettable Vision on X social media platform formally known as twitter after creating many fan based designs that he eventually interacted with.

CVV, Chris Van Vliet (2020) In 2020 Christ Van Vliet didn't quite come for a request but was a awfully great guy to communicate with opening up a opportunity to get his autograph signature on a custom and fan created picture that lead onto a cameo video for myself and the team.

This one really hit in the starting of the journey with the little inspired note "To Wayne, Vague goals get vague results!"

WWE Xavier Woods / The New Day (2018) In 2018 another major root that took a growth spurt was when WWE2K18 released and a meet and greet opportunity had taken place where Wayne had created his own Booty O's edition WWE Game where Xavier Woods took it to his own social media and preached it to the a future game over of the series. Maybe one day you will see this added to the 2K collection?

WWE NXT Adrian Neville / Bastard Pac (2015)

In 2015 one of the first moves ever made was when hometown wrestler Adrian Neville of the WWE had come into town for a meet and greet where a custom game cover was presented to Neville from Wayne where he had scratched the surface of his creativity.

• Wrestling For A Cause (WFC) United States, Oklahoma

• Control Your Narrative (CYN) United States, Cleveland